MPL Singapore Season 11,

About the event

The Mobile Legends: Bang Bang Professional League Singapore (MPL SG) is the country's premier and only franchise-based esports league for the nation's most popular mobile game, Mobile Legends: Bang Bang.

In essence, MPL SG is the equivalent of the Premier League for mobile esports in Singapore, featuring the best professional teams competing across a regular season and playoffs for a significant prize pool and a coveted spot at the international world championship.

Why should you sponsor?

Unmatched Access to a Highly-Coveted Demographic
MPL SG delivers a massive, highly-engaged audience that is notoriously difficult to reach through traditional media:

• Core Audience: Gen Z & Millennials (Ages 13-35).

• Tech-Savvy & Digitally Native: They live on their phones, with high spending power on tech, F&B, and entertainment.

• Loyal Community: Fans are deeply passionate about the game, teams, and players, creating a powerful community for brand integration.

A Season-Long Marketing Platform, Not a One-Off Event
Your brand gains sustained visibility through a multi-month season:

• Regular Season: Weekly high-stakes matches broadcast live online.

• Major Live Events: Large-scale, high-energy Playoffs held at a major Singaporean mall, attracting thousands of live attendees and tens of thousands of online viewers.

• Community Activations: Roving Challenger Qualifiers in heartland locations, bringing the league directly to communities across the island.

Proven Success in Driving Engagement
Our past and current sponsors have achieved remarkable results:

• Massive Digital Reach: Millions of impressions across our social media platforms (TikTok, Instagram, Facebook) and live streams.

• Direct Product Sampling & Trials: Successful on-ground activations (e.g., iTEA drink sampling, DXRacer chair trials) directly engaging our audience.

• Authentic Brand Integration: Seamless inclusion of sponsor products and messaging into the broadcast, team activities, and fan rewards.

What We Offer: Bespoke Partnership Packages
We tailor partnerships to meet your marketing objectives, including:

• Brand Visibility: Logo placements on broadcast, social media, and at live events.

• Product Integration: Featuring your products as the "Official [Category]" of MPL SG.

• On-Ground Activations: Interactive booths, sampling opportunities, and meet-and-greets at our live events.

• Digital Campaigns: Co-branded content, influencer/KOL collaborations, and targeted social media campaigns.

Jia Min Fong

Pulse Nova is the official producer and operator of the Mobile Legends: Bang Bang Professional League Singapore (MPL SG). We are a specialist esports and gaming agency with deep expertise in creating authentic connections between brands and the highly-engaged gaming community. From full-scale tournament management and broadcast production to community engagement and strategic brand integrations, we don't just run events—we build ecosystems. Our proven track record with MPL SG demonstrates our unique ability to deliver measurable value and powerful ROI for our partners.

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